To celebrate 30 years of IKEA in France this fast paced film flows through 30 years of a young man’s life, from childhood through his teenage years, to meeting real love, to his years as a young father. As he moves from one historic IKEA catalogue page to the next we're invited to a graphic yet emotional journey full of surprises and clever transitions sure to reminds us of catalogues past, from the 80’s, 90’s, noughties and today.

Client: Ikea Agency : Hemisphère Droit / Venise Production : Wanda Productions Director : JACK Creative Director : Frank Tapiro Producer : Claude Fayolle

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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