Albin Gromer updates a classic lullaby called Trollmors Vaggsång. Sadly, whenever I caught this ad on Swedish telly, it has been chopped down to a short shadow of itself and I only get to hear the "yaa yaa yaa yaa oooh" part, losing the entire context of it being a classic lullaby updated. Bummer. This is why you should never do annoying short edits people, they are le suck.

Agency: Forsman & Bodenfors Art Director: Andreas Malm Client: IKEA Art Director: Adam Ulvegarde Copywriter: Fredrik Jansson Designer: Christoffer Persson Agency Producer: Alexander Blidner Web Producer: Stefan Thomson Production Company: Social Club Production Company: Kokokaka Director: RBG6 Photographer: Carl Nilsson Music: Music Super Circus
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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