Albin Gromer updates a classic lullaby called Trollmors Vaggsång. Sadly, whenever I caught this ad on Swedish telly, it has been chopped down to a short shadow of itself and I only get to hear the "yaa yaa yaa yaa oooh" part, losing the entire context of it being a classic lullaby updated. Bummer. This is why you should never do annoying short edits people, they are le suck.

Agency: Forsman & Bodenfors
Art Director: Andreas Malm
Client: IKEA
Art Director: Adam Ulvegarde
Copywriter: Fredrik Jansson
Designer: Christoffer Persson
Agency Producer: Alexander Blidner
Web Producer: Stefan Thomson
Production Company: Social Club
Production Company: Kokokaka
Director: RBG6
Photographer: Carl Nilsson
Music: Music Super Circus

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.