During the salon internationale del mobile (design furniture fair) in Milan Ikea decided to play a little trick on all the design concious visitors and made a 20 square meter lavish bathroom.... hidden "inside" a chemical toilet. Rigged with hidden cameras (yes, in a bathroom... How James Brown). Then all they had to do was sit back and wait for the first desperate design-lover to dare enter. And when they they did they called in all their friends.

Client: Ikea ad agency: 1861United

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment