IKEA Australia asked kids what toys they like the most. Gradually you come to realize the best "toy" is their parents. Heartwarming spot when you put it all together, but that end line "The best toy: you," took me a minute. Actually two minutes.

Client: IKEA Australia
Country Marketing Manager: Kristin Bengtsson
External Communications & Media Manager: Peter Moore
Marketing Campaigns Specialist: Joanna Roberts

Agency: The Monkeys
Executive Creative Director: Justin Drape
Creative Director: Paul Bruce
Senior Art Director: Barbara Humphries
Senior Copywriter: Tim Pashen
Planning Director: Michael Hogg
Senior Production Manager: Melissa Petryszyn
Head of Content Management: Lisa Ramsey
Content Director: Emma Ashworth
Content Manager: Siena Shuttler

Production Company: The Sweet Shop
Director: Louis Sutherland
Producer: Nikolas Aulich
Executive Producer: Wilf Sweetland
DOP: Ari Wegner
2nd Unit DOP: Daniel Földes
Post Production: The Sweet Shop/Method
Editor: Nathan Hickey
Music: Grayson Gilmour
Sound: Songzu

Commercials: 
Country: 

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.