IKEA Australia asked kids what toys they like the most. Gradually you come to realize the best "toy" is their parents. Heartwarming spot when you put it all together, but that end line "The best toy: you," took me a minute. Actually two minutes.

Client: IKEA Australia Country Marketing Manager: Kristin Bengtsson External Communications & Media Manager: Peter Moore Marketing Campaigns Specialist: Joanna Roberts Agency: The Monkeys Executive Creative Director: Justin Drape Creative Director: Paul Bruce Senior Art Director: Barbara Humphries Senior Copywriter: Tim Pashen Planning Director: Michael Hogg Senior Production Manager: Melissa Petryszyn Head of Content Management: Lisa Ramsey Content Director: Emma Ashworth Content Manager: Siena Shuttler Production Company: The Sweet Shop Director: Louis Sutherland Producer: Nikolas Aulich Executive Producer: Wilf Sweetland DOP: Ari Wegner 2nd Unit DOP: Daniel Földes Post Production: The Sweet Shop/Method Editor: Nathan Hickey Music: Grayson Gilmour Sound: Songzu
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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