Here's a look behind the scenes as Ikea & Mother London made the Ikea cats commercial. Herding cats is not easy, they do all sorts of things like fight and hide behind walls people have to saw open.

Mother, London

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.