Ikea introduces color to a very grey Belgium for its new spring collection. from far away the ads look like monochromatic color. Only up close do you see the outline of the furniture.

Advertiser: IKEA Clients: Peter Jongert; Christine Van den Winckel Campaign: IKEA Spring Colours Concept Agency: DDB Brussels Creative Director: Peter Ampe Creative Team: Tim Arts – Stefan Van Den Boogaard Account Team: Francis Lippens – Kaat De Brandt – Astrid De Paep Strategic team: Dominique Poncin – Maarten Van Daele Design: Andreea Buescu DTP: Coraline Barbe – Gaetane Goethals Media agency: Initiative Media
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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