To show off the sleek Ikea range of furniture, and how you can organize your life better with a decent set of shelves, drawers and wall-mounted frames, Laboratory Ideas made an app that would organize your desktop. Once you have it, click "organize" and all those files carelessly strewn about your desktop will magically sort themselves into fancy bookshelves and filing cabinets.

This won a Bronze for interactive in the Clio awards 2012

Ad agency: Laboratory Ideas Kft., Budapest
Creative Director: Sandor Haszon
Creative Director: Alex Szenassy
Copywriter: Judit Kun
Art Director: Diana Pusztai
Art Director: Sandor Haszon
Designer: Peter Muka
Programmer: Gergely Muka

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.