Ikea - E-folder / Organize your desktop - (2012)

To show off the sleek Ikea range of furniture, and how you can organize your life better with a decent set of shelves, drawers and wall-mounted frames, Laboratory Ideas made an app that would organize your desktop. Once you have it, click "organize" and all those files carelessly strewn about your desktop will magically sort themselves into fancy bookshelves and filing cabinets. This won a Bronze for interactive in the Clio awards 2012

Ad agency: Laboratory Ideas Kft., Budapest Creative Director: Sandor Haszon Creative Director: Alex Szenassy Copywriter: Judit Kun Art Director: Diana Pusztai Art Director: Sandor Haszon Designer: Peter Muka Programmer: Gergely Muka