The classic dash and drive because she believes that she "got a steal"....

Title: It's Not A Mistake Client: Ikea, Canada Agency: ZiG, Toronto Creative Directors: Elspeth Lynn, Lorraine Tao Art Director: Allan Mah Copywriter: Andrew Bradley Agency Producer: Janet Woods Director: Mark Gilbert Production Company: Reginald Pike, Toronto Director of Photography: Tico Poulakakis Producer: Tuula Hopp Executive Producers: James Davis, Josefina Nadurata Editor: Leo Zaharatos, Blue Highway, Toronto
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Hygge's picture
    Hygge

    This has been done to death.
    By Volkswagen UK, to mention just one.

    I think this commercial is in the wrong section, it should be in the Badland one.

    Jan 24, 2006

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