Ikea reminds you yet again, not to hang on to old lamps. I like this kids solution though. Very "There, I fixed it" kludgy.

Ad Agency : Marketforce, Perth Production Company: Shelley Guy Productions Director: Damien Kelly Andrew Tinning : Creative Director Andrew Tinning : Art Director Andrew Tinning : Copywriter Nicole Beer : Agency Producer Shelley Guy : Producer

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.