Ikea takes us on a journey to show us how stupid we're being for not just sitting and enjoying our food in this extended historical metaphor.

It's a meal, not a competition. Be here and now.

Client: IKEA Agency: ACNE Creative Director: Johan Holmgren Executive Producer: David Olsson Art Director: Cecilia Dufils Copywriter: Markus Bjurman Creative IKEA: Fredrik Preisler Creative IKEA: Katie Copeland Creative Director IKEA: Morten Kjaer Head of planning IKEA: Morten Lundholm Project manager IKEA: Mia Malmström Producer: Fredrik Skoglund Director: Tompa & Rondo Director of Photography: Anders Jedenfors Final Art: Oliver Juan Production Company: ACNE

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.