Ikea takes us on a journey to show us how stupid we're being for not just sitting and enjoying our food in this extended historical metaphor.

It's a meal, not a competition. Be here and now.

Client: IKEA Agency: ACNE Creative Director: Johan Holmgren Executive Producer: David Olsson Art Director: Cecilia Dufils Copywriter: Markus Bjurman Creative IKEA: Fredrik Preisler Creative IKEA: Katie Copeland Creative Director IKEA: Morten Kjaer Head of planning IKEA: Morten Lundholm Project manager IKEA: Mia Malmstr├Âm Producer: Fredrik Skoglund Director: Tompa & Rondo Director of Photography: Anders Jedenfors Final Art: Oliver Juan Production Company: ACNE