Very tongue in cheek, this IKEA film in which we get a peek into the lives of the "stars" of the IKEA catalogue. It's quite Christopher Guest in its mockumentary style, with the humor coming from the stars whose "fame," has gone to their heads. Favorite bit is when the woman at the end asks if someone is going to do her make up, when she is supposed to be sitting with her back to camera. But hey--220 million copies of the IKEA catalogue are distributed world wide so they might just have a point.

Client : IKEA Belgium Contacts : Miguel Aguza, Christine Vermorgen & Peter Jongert Agency : DDB Brussels CD : Peter Ampe & Odin Saillé Creation : Ralf De Houwer & Jonas Caluwé FR subtitles : Jonathan d’Oultremont Strategy : Dominique Poncin Account team : Francis Lippens, Annelies Nyns & Maria-Laura Laubenthal PR – Press Coordinator : Kenn Van Lijsebeth TV Producer : Brigitte Verduyckt Production company TVC : Caviar Director : Amir Farhang Executive Producer : Ilse Joye Producer : Geert De Wachter
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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