Adgrunt kgeiger sent us an update to his story on the IKEA Germany - "Midsommar in Schweden" ads that offended the top brass at Swedish Ikea. Here's the commercial that they replaced the old ones with - in it they mock the beloved* traditional midsummer song and dance "Små grodorna" (the little frogs). Blasphemy!

*seriously, does anyone over the age of two actually like that dance?

Ikea, Germany
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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