A mom narrates this cute spot about Ikea and a daughter, the perfect student, who believes she should have a perfect room no matter how far away she is. But uh-oh, she's not putting away her stuffed animal to be clean and tidy. She's cleaning up because, gasp! a BOY is coming over to study. And it better be study and not "study," because that's going to be an issue, and "get the flag out of the way," is a great moment. Making the mom the voice over really saves this execution from being yet another overly familiar, overly concerned parent spot. Nice job.

CLIENT: IKEA
Communications Manager: Christine Whitehawk
Communications Specialist: Kerri Homsher
Communications Specialist: Lauren Schneider
US Interior Design Leader Communication & Interior Design: Paul Anderson
Visual Merchandising Activity Specialist: Karin Pyykkonen
AGENCY: Ogilvy & Mather
Creative Director, AD: Della Mathew
Creative Director, CW: Justin Via
Associate Creative Director, AD: Ashley Veltre
Associate Creative Director, CW: Holden Rasche
HM Copywriter: Salvador Noriega
Senior Producer: Marianne Waldron
Managing Director: Terry Martin
Executive Group Account Director: Lucy Lieberman
Management Supervisor: Esmeralda Arzola
Account Supervisor: Sarah Isaacman
Assistant Account Executive: Andrew Dean
PRODUCTION COMPANY: Biscuit Filmworks
Director: Aaron Stoller
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen Sarria
Producer: Mala Vasan
Director of Photography: Henrik Stenberg
Production Designer: Tony Gasparro
POST: Crew Cuts
Editor: Jake Jacobsen
Editor Assistant: Jake Trill
Producer: Sara Arnold

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.