Once again, subway station Hötorget in Stockholm, with their cool digital billboards, are the site for a fun interactive idea. To encourage people to play more, and remind them that IKEA has a lot of fun playthings like LATTJO (literally:"fun") dominos the digital billboard said "Have a LATTJO (fun) day" and invited people to touch it. Once they did touch it all of the digital billboards in the station joined in on the serial reaction action, much to commuters amusement. Especially the littlest commuters. Wee! Who doesn't love dominos?

More digital fun at Hötorget & Odenplan subway stations Coke emoji and Barnfonden (Cancer) Hair.

Client: IKEA Sweden Agency: Futurniture Production company: STOPP/INTERACTIVE