Once again, subway station Hötorget in Stockholm, with their cool digital billboards, are the site for a fun interactive idea. To encourage people to play more, and remind them that IKEA has a lot of fun playthings like LATTJO (literally:"fun") dominos the digital billboard said "Have a LATTJO (fun) day" and invited people to touch it. Once they did touch it all of the digital billboards in the station joined in on the serial reaction action, much to commuters amusement. Especially the littlest commuters. Wee! Who doesn't love dominos?

More digital fun at Hötorget & Odenplan subway stations Coke emoji and Barnfonden (Cancer) Hair.

Client: IKEA Sweden Agency: Futurniture Production company: STOPP/INTERACTIVE

Comments (2)

  • AdFan's picture
    AdFan (not verified)

    The creative use of these digital billboard is great, Stockholm leads the way in this new media. I love this one.

    Nov 04, 2015
  • David's picture
    David (not verified)

    It's really creative to make a clip by this way. I love it a lot! IKEA is a great branch....

    Nov 05, 2015

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.