Ikea got clever with its SEO by changing its product names to real world problems acting like they are the solution to everything from snoring husband or never ending gaming son, IKEA is there to the rescue.
Fun idea, although I wish they would have made the clever names sound more Swedish. Have the fun is trying to pronounce worlds like Svårbåarg or whatever.

Client: IKEA Sweden Agency: Åkestam Holst

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.