This is pretty clever. To underscore how much IKEA is all about folding and packing and space-saving, while making small apartments feel big, they stuffed over 2800 articles into a wee banner. See the banner itself in action here to try it out. You can do everything, even shop from it - click on a product and you're sent to that article on a special Ikea site where you can buy it.

Client : IKEA ad agency: MEMAC OGILVY & MATHER Dubai