The Illinois Lottery is launching it’s “Second Chance Summer” promotion with two new comedic spots created by Energy BBDO/Chicago and directed by Station Film’s Cannes award winning director Harold Einstein. The promotion encourages lottery players to replay their old tickets for a second chance to win $35,000 each weekday this summer.
The Energy BBDO campaign “Bring back Your Tickets. Bring Back Your Dreams.” depicts lottery players as they encounter their former lottery dream selves who are still around thanks to the Illinois Lottery’s second chance promotion. In “Drums” :30, lottery player Ray is a warehouse worker who’s lottery dream of a gigantic drum set suddenly meets him in the middle of the workday. In “Vegas” :30, lottery player Ed encounters his lottery dream of a Las Vegas getaway, including showgirls, during a morning jog.
Both spots feature the subtle and nuanced comedic performances Einstein has perfected in commercials for Crest, FedEx, Boston Bruins and others. The commercials will run in Illinois throughout the summer and are supported by an integrated media campaign that includes print, newspaper, banner, rich media and a dedicated microsite where players can play the promotion by entering their old lottery tickets online.
BRAND: Summer Promotion
PRODUCING AGENCY: Energy BBDO
SLOGAN: Bring back your tickets. Bring back your dreams.
CAMPAIGN TITLE: Second Chance Summer
SPOT TITLE(S): "Vegas" :30 ZBBD 0149 "Drums" :30 ZBBD 0148
CHIEF CREATIVE OFFICER: Dan Fietsam
HEAD OF PRODUCTION: Brigette Whisnant
AGENCY SENIOR PRODUCER: Liz Zorek
GROUP CREATIVE DIRECTOR Noel Haan
CREATIVE DIRECTOR: Grant Tennison
COPYWRITER: Derek Sherman
ART DIRECTOR: Noel Haan
PRODUCTION COMPANY Station Film
DIRECTOR Harold Einstein
MUSIC HOUSE: Earhole
EDIT HOUSE: Whitehouse Post
EDITOR: Matthew Wood
AUDIO MIX: Another Country, John Binder
FX, TELECINE, ONLINE: I Cubed
ANIMATION: Foundation Content
VO TALENT: Tim Warmanen