You know the formula by now, but how does a drab physiologist in a white lab coat with a clipboard celebrate? By outdoing Go on the treadmill. Oh yeah! Don't miss music teacher and bike technician in the campaign “Celebrations”.

Client: Indeed Title: Celebrations Agency: Sleek Machine, Boston Agency Website: http://sleekmachine.com/ Chief Creative Officer: Tim Cawley Senior Integrated Producer: Ben Ouellette Senior Copywriter: Jeff Marois Senior Art Director: Jessica Ruggieri Music: Skyrmish (‘Bike Technician’ & ‘Physiologist’) Talent: Lita Ford, Bo Wade, Marcus Dorsey Director: David Tindale Production Company: Big Nest Creative Editor: Nick Agri
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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