Don't watch.

Don’t rebel. Don’t do smack. Don’t sex. Don’t masturbate. Don’t be childish.

Don't sit too close to the telly.

Don't do anything.

Don’t be old. Don’t be ordinary. Don’t be different. Don’t stand out. Don’t drop out. Don’t buy. Don’t read.

Cannes winner 1999 and probably the best newspaper ad of all time.

The Independent - It is, are you?

ad agency: Lowe Howard-Spink
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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