Don't watch.

Don’t rebel. Don’t smack. Don’t sex. Don’t masturbate. Don’t be childish.

Don’t be old. Don’t be ordinary. Don’t be different. Don’t stand out. Don’t drop out. Don’t buy. Don’t read.

Cannes winner 1999

ad agency: Lowe Howard-Spink


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.