The Independent - Don't read / Litany - (1999) :60 (UK)

Don't watch.

Don’t rebel. Don’t do smack. Don’t sex. Don’t masturbate. Don’t be childish.

Don't sit too close to the telly.

Don't do anything.

Don’t be old. Don’t be ordinary. Don’t be different. Don’t stand out. Don’t drop out. Don’t buy. Don’t read.

Cannes winner 1999 and probably the best newspaper ad of all time.

The Independent - It is, are you?

ad agency: Lowe Howard-Spink