Mothership director David Rosenbaum has teamed up with ad agency TBWA\Chiat\Day, Los Angeles on a cinematic two-spot effort for Infiniti. To promote Infiniti’s Winter Sales Event, the festive commercials highlight the Infiniti G Sedan’s ability to handle the most challenging driving conditions — and an average Joe’s winter revenge fantasy. The 30-second spots “Inspired” and “Competitive” also tap the visual effects expertise of Mothership sister company Digital Domain. In “Competitive,” when an average Joe leaves for work, his neighbor’s bratty kids pelt him with snowballs. “See you at work!” says his annoying neighbor. The man uses his impressive snowball-making skills to exert sweet revenge. As the glacier-sized mass rolls through the sleepy mountain town, the man zips down precipitous roads in his Infiniti G-Sedan. When he pulls up to parallel park, the snow boulder rolls over his neighbor’s BMW, taking it away and leaving a convenient empty parking space.
Credits for INFINITI Winter Titles: :30 “Inspired” / :30 “Competitive” Airdates: 11/15/10 “Inspired” 11/18/10 “Competitive” Agency: TBWA\Chiat\Day / Los Angeles, CA Chief Creative Officer: Rob Schwartz Global Creative Director: Kerry Feuerman Creative Directors: Patrick Condo, Bob Rayburn Copywriter: Chris DeNinno Art Director: Chase Madird Senior Producer: David Hoogenakker Executive Producer: Richard O'Neill Managing Director: Walt Smith Account Director: : Dan Pardo Production Company: Mothership / Venice, CA President: Ed Ulbrich Executive Producer: Tanya Cohen Director: David Rosenbaum Producer: Julien Lemaitre Director of Photography: Mattias Montero Visual Effects: Digital Domain / Venice, CA President of Commercial Division: Ed Ulbrich Executive Producer: Jim Riche VFX Supervisor: James Atkinson CG Supervisor: Lee Carlton VFX Producer: Nicola Wiseman VFX Coordinator: Stephanie Escobar Matte painter: Dark Hoffman Houdini fx artist: Youngsam Suh Maya fx artists: Wayne Hollingsworth, Ken Jones Lighting: Kenny Jackson Roto artist: Hilery Copeland Flame Compositors: Jeff Heusser, Lisa Tomei Nuke Compositors: Robin Graham, Beejin Tan Tracking: Michael Lori On-set integration: Jesse James Chisolm Editorial: Cut + Run / Los Angeles, CA Editor: Dan Swietlik Producer: Kendra Scott Music: Elias Arts / Santa Monica, CA Sound Design: Play Studios / Santa Monica, CA