Mothership director David Rosenbaum has teamed up with ad agency TBWA\Chiat\Day, Los Angeles on a cinematic two-spot effort for Infiniti. To promote Infiniti’s Winter Sales Event, the festive commercials highlight the Infiniti G Sedan’s ability to handle the most challenging driving conditions — and an average Joe’s winter revenge fantasy. The 30-second spots “Inspired” and “Competitive” also tap the visual effects expertise of Mothership sister company Digital Domain. In “Inspired,” the man rolls a seemingly innocuous snowball down a mountain. As he hops into his Infiniti, the ball picks up speed and girth. The man drives down an icy winding road, deftly dodging the ball -- which, at this point, has grown to twice the size of the vehicle. As the man arrives at his destination, the boulder-sized ball hits a grouping of trees and explodes, creating a beautifully magical impromptu snowstorm.
Credits for INFINITI Winter Titles: :30 “Inspired” / :30 “Competitive” Airdates: 11/15/10 “Inspired” 11/18/10 “Competitive” Agency: TBWA\Chiat\Day / Los Angeles, CA Chief Creative Officer: Rob Schwartz Global Creative Director: Kerry Feuerman Creative Directors: Patrick Condo, Bob Rayburn Copywriter: Chris DeNinno Art Director: Chase Madird Senior Producer: David Hoogenakker Executive Producer: Richard O'Neill Managing Director: Walt Smith Account Director: : Dan Pardo Production Company: Mothership / Venice, CA President: Ed Ulbrich Executive Producer: Tanya Cohen Director: David Rosenbaum Producer: Julien Lemaitre Director of Photography: Mattias Montero Visual Effects: Digital Domain / Venice, CA President of Commercial Division: Ed Ulbrich Executive Producer: Jim Riche VFX Supervisor: James Atkinson CG Supervisor: Lee Carlton VFX Producer: Nicola Wiseman VFX Coordinator: Stephanie Escobar Matte painter: Dark Hoffman Houdini fx artist: Youngsam Suh Maya fx artists: Wayne Hollingsworth, Ken Jones Lighting: Kenny Jackson Roto artist: Hilery Copeland Flame Compositors: Jeff Heusser, Lisa Tomei Nuke Compositors: Robin Graham, Beejin Tan Tracking: Michael Lori On-set integration: Jesse James Chisolm Editorial: Cut + Run / Los Angeles, CA Editor: Dan Swietlik Producer: Kendra Scott Music: Elias Arts / Santa Monica, CA Sound Design: Play Studios / Santa Monica, CA