TBWA\Chiat\Day shares the idea behind their new "The Way of Infiniti" campaign: "The essence of every Infiniti is captured in two brush strokes of a shodo artist brush. Within them lie not only the design character of the vehicle but the emotional experience the car is intended to create. TBWA\Chiat\Day has taken this ancient art form and modernized it into a series of shodo icons that represent the inspirations and features that make up each car. The idea is to create a contemporary visual language that instantly communicates the Infiniti brand. An Iconic language that explains The Way Of Infiniti."
Agency Credits Creative Team • Chief Creative Officer: Rob Schwartz • Group Creative Director: Kerry Feuerman • Creative Director: Bob Rayburn • Creative Director: Patrick Condo • Associate Creative Director: John Figone • Copy Writer: Josh Stern • Copy Writer: Chris DeNinno • Art Director: Chase Madrid • Digital Associate Creative Director: Ed Mun • Digital Designer: Jose Eslinger Account Team • Global Managing Director: Walt Smith • Global Account Director: Daniel Pardo • Management Supervisor: Sabena Budke • Account Supervisor: James Aardahl • Assistant Account Executive: Peter Burgwald • Digital Managmenet Supervisor: Brendon Curtis • Digital Account Supervisor: Maxine Ray Shodo Artist • Masako Inkyo Print Production Credits • Integrated Project Manager: Jennifer De Pablos • Producer: Matthew MacDonald • Prepress: E-Graphics • Studio Designers: Judy Geyrhalter, Jennifer Tranbarger, Rubi Mendoza, Marsha Stevenson & Katherine Strohlein • Insert Printer: Sandy Alexander Art Producer • Sabrina Bajaj Photographer • Anton Watts Television Production Credits Broadcast Producer • Producer: Mara Milicevic Business Managers • Robin Rossi and Stefanie McCall Production Company - Knucklehead • Director – Daniel Barber • Executive Producer – Matthew Brown • Producer – Jessica Carlson Visual Effects - Digital Domain • VFX Supervisor – Jay Barton • VFX Producer – Chris Fieldhouse • VFX Coordinator – Stephanie Escobar Editorial Company - Cut & Run • Editor – Steve Gandolfi • Executive Producer – Michelle Burke • Producer – Car Schilling Music - MassiveMusic • Executive Producer: Scott Cymbala Sound Design - Stimmung • Executive Producer: Ceinwyn Clark • Producer: Jack Catlin Mix - PLAY STUDIOS • Sound Engineer/Mixer: John Bolen Digital Production Credits - • Digital Production Program Managers: Molly Park • Digital Producers: Marta Kruger, Samuel Ayres • Sr. Flash Designers: Brian Siu, Kevin Reid • Flash Designers: Yukio Kishimoto, • Motion Designer: Jeff Dickson • Tech Leads: Tim Shea, Jon Bauer • QA: Lester Broas, Walter Velasquez • Director of Production: Derek Vandenbosch • Director of Creative Technology: Ricardo Diaz