“Master Driver” seamlessly blends Japanese-inspired watercolor visual effects with live-action to communicate how the Infiniti G series "unites engineering and emotion, connecting driver to road."
The spot relied heavily on 3D and fluid simulation software. To achieve a totally organic look, VFX Supervisor Jay Barton and his team shot practical elements at the Digital Domain stage, including wetting down paper on which ink was dropped and brushed, and shooting big ink drops that were dropped onto a sheet of glass lit from underneath. These elements were used both in 2D and 3D and were tracked onto items in the scene. Digital Domain also added CG poppies that kick up and fly around. The primary software package included Autodesk Maya, V-Ray, Houdini, some After Effects, Nuke and Autodesk Flame 2010.