“Master Driver” seamlessly blends Japanese-inspired watercolor visual effects with live-action to communicate how the Infiniti G series "unites engineering and emotion, connecting driver to road."

The spot relied heavily on 3D and fluid simulation software. To achieve a totally organic look, VFX Supervisor Jay Barton and his team shot practical elements at the Digital Domain stage, including wetting down paper on which ink was dropped and brushed, and shooting big ink drops that were dropped onto a sheet of glass lit from underneath. These elements were used both in 2D and 3D and were tracked onto items in the scene. Digital Domain also added CG poppies that kick up and fly around. The primary software package included Autodesk Maya, V-Ray, Houdini, some After Effects, Nuke and Autodesk Flame 2010.

CLIENT: Infiniti “Master Driver” (:30) AIR DATE: 1/23/2010 “G Line” (:30) AIR DATE: 1/23/2010 1st BROADCAST LOCATION: USA ADVERTISING AGENCY: TBWA\Chiat\Day Chief Creative Officer: Rob Schwartz Group Creative Director: Kerry Feuerman Creative Directors: Bob Rayburn, Patrick Condo Sr. Producer: David Hoogenakker Producer: Mara Milicevic Global Managing Director: Walt Smith Account Director: Daniel Pardo Management Supervisor: Sabena Budke Account Supervisor: James Aardahl Assistant Account Executive: Peter Burgwald Business Managers: Robin Rossi, Stefanie McCall LIVE ACTION PRODUCTION COMPANY: RSA, Los Angeles Director: Carl Erik Rinsch Executive Producer: Marjie Abrahams Line Producer: Annie Johnson Director of Photography: Dariusz Wolski ANIMATION & VISUAL EFFECTS: Digital Domain, Inc. President of Commercials, Executive Producer: Ed Ulbrich Executive Producer / Head of Production: Karen Anderson Visual Effects Supervisor: Jay Barton CG Supervisor: Ronald D. Herbst VFX Producer: Chris Fieldhouse VFX Coordinator: Stephanie Escobar Flame Artists: Jeff Heusser. Lisa Tomei, Matthew James Bramante Nuke Artist: Arthur Argote Paint: Daniel Thron CG Artists: James Atkinson, Casey Benn, Jun Watanabe Roto Artist: Hilery Johnson Copeland Tracking/Integration Artists: Scott Gsop Edelstein, Som Shankar Editorial: Cut & Run Editor: Dayn Williams Managing Director: Michelle Burke Producer: Carr Schilling Music & Sound Design: ELIAS ARTS Executive Producer: Ann Haugen Producer: Kala Sherman Mix: PLAY STUDIO

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