Absolute's CD/Lead Flame Artist Dirk Greene and his team of VFX artists get binary in the latest :30 spot for investment firm ING, courtesy of [email protected] and BBDO Atlanta.

In Armor a conscientious investor carries his "number" around with him like a brief case. The digit, a combination of CG and live action prop, represents the amount of money our investor needs to save in order to retire comfortably. As our man goes about his day his number is fumbled, run over by a truck, set on fire at a restaurant and chased by dogs.

Thankfully his number is protected with ING. ING has been helping people find the best ways to protect their retirement investments for decades. It's your future, made easier thanks to ING.

Product: ING
Title: Armor
Airdate: April 2009

Agency: BBDO Atlanta
Chief Creative Officer: Marcus Kemp
ECD/Art Director: Bill Pauls
ACD/Writer: Eric Van Fossen
Head of Broadcast: Larry Fox
Executive Producer: Bob Samuel

Prod Company: Sandwick Media
Director: Roenberg
EP: Bill Sandwick

Editorial: Whitehouse/NY
Editor: Marc Langley
Producer: Lauren Hertzberg

Telecine: Company 3 /NY Billy Tabor

Post/Effects: Absolute
3D: Minh Ngyuen- Ba
Lead Flame Artist/CD: Dirk Greene
Flame Artist: Mark Wilhelm
Combustion: Dan Leatherdale, Michael Smith, Mark Epstein, Owen Saward, James KRISPY Cornwell
EP: Sally Heath

Audio Post: [email protected] Atlanta

Music: Big Foote
Composer: Chris Giordao

Sound Design: Big Foote
Sound Designer: Matt Hauser

Shoot Location: Santiago, Chile


Leave a comment