Absolute's CD/Lead Flame Artist Dirk Greene and his team of VFX artists get binary in the latest :30 spot for investment firm ING, courtesy of Sandwick@Crossroads and BBDO Atlanta.
In Armor a conscientious investor carries his "number" around with him like a brief case. The digit, a combination of CG and live action prop, represents the amount of money our investor needs to save in order to retire comfortably. As our man goes about his day his number is fumbled, run over by a truck, set on fire at a restaurant and chased by dogs.
Thankfully his number is protected with ING. ING has been helping people find the best ways to protect their retirement investments for decades. It's your future, made easier thanks to ING.