Absolute's CD/Lead Flame Artist Dirk Greene and his team of VFX artists get binary in the latest :30 spot for investment firm ING, courtesy of Sandwick@Crossroads and BBDO Atlanta.

In Armor a conscientious investor carries his "number" around with him like a brief case. The digit, a combination of CG and live action prop, represents the amount of money our investor needs to save in order to retire comfortably. As our man goes about his day his number is fumbled, run over by a truck, set on fire at a restaurant and chased by dogs.

Thankfully his number is protected with ING. ING has been helping people find the best ways to protect their retirement investments for decades. It's your future, made easier thanks to ING.

Product: ING Title: Armor Airdate: April 2009 Agency: BBDO Atlanta Chief Creative Officer: Marcus Kemp ECD/Art Director: Bill Pauls ACD/Writer: Eric Van Fossen Head of Broadcast: Larry Fox Executive Producer: Bob Samuel Prod Company: Sandwick Media Director: Roenberg EP: Bill Sandwick Editorial: Whitehouse/NY Editor: Marc Langley Producer: Lauren Hertzberg Telecine: Company 3 /NY Billy Tabor Post/Effects: Absolute 3D: Minh Ngyuen- Ba Lead Flame Artist/CD: Dirk Greene Flame Artist: Mark Wilhelm Combustion: Dan Leatherdale, Michael Smith, Mark Epstein, Owen Saward, James KRISPY Cornwell EP: Sally Heath Audio Post: Cafeteria@BBDO Atlanta Music: Big Foote Composer: Chris Giordao Sound Design: Big Foote Sound Designer: Matt Hauser Shoot Location: Santiago, Chile
Commercials: 
Country: 

Leave a comment