How do you entice people to learn a new language? Why not send a foreigner around town with real life subtitles hanging off her tummy, that subtitles every word she says?

TBWA/Istanbul

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.