This ad is basically the Swedish version of Mamai Mia, that's a spicy meatball. Replace Italian accent with blondes, meatballs with herring and the concept works in Scandinavia!

Badlanded here: Mama Mia that's a ballsy rip-off ...

Client: Inside Brus


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.