Wasserman + Partners explain their strategy:

"When we started to identify different dirty driver habits, the offenders actually did sound like members of a support group," says Liam Greenlaw, Creative Director at Wasserman + Partners. "It also offered a point of view through humour that may make the viewers realize they might also be guilty of a little dirty driving."

Liam Greenlaw : Creative Director/ art director / copy
Steve Zaozirny : Copywriter
Karen Brown : Agency Producer
Karen Silver : Executive Producer
JC Doucet : Producer
Director: Liam Greenlaw
Production Company : The Garden, Toronto
Editorial: JMB Post, Vancouver
Music/Sound Design: Wave Sound Productions, Vancouver
Digital Producer: Karen Brown, Peter Lanfear
Developer: Dave Olsson
Production Company: The Garden, Toronto
Director: Liam Greenlaw
Executive Producer: Karen Silver
Director of Photography: Stewart Whelan
Line Producer: JC Doucet
Editorial: JMB Post, Vancouver
Music/Sound Design: Wave Sound Productions, Vancouver

Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.