Last night this Toshiba&Intel branded film nabbed a One Show branded entertainment gold pencil, while it already has a silver in interactive, a bronze in social media, a silver in non-broadcast... And a few more assorted pencils like Gold for craft and silver for online.

In short, it's going to get a lion. You might as well bet on it at Ladbrokes.

In this branded entertainment user generated thingiemah-bob, a movie was made on a very intriguing idea.. A man wakes up every day as a different person. No, not inside, just outside. He's a tall lean black man, a shorter chunkier ginger bloke, a very old crooked gray lady, a young springy brunette... and so on. And then one day, he falls in love.

How do you have a relationship, when you are a different person every day?

This is where the viewers actually can get involved, they can play the poor character who changes, because s/he can literally look like anyone. How interesting! And it's all about what's inside, I'm sure Intel got so excited about this idea their silicone melted a little.

Picture your ice melting in your drinks in Cannes guys, because you're going there.

Now this is the sort of thing you need a proper press release for, when you want the trade press to take notice of your project as the campaign / interactive / user generated / branded entertainment experience thingie-mah-bob is active, you need a nice elevator pitch that explains the idea & what you're doing. You'd be surprised at how often we get emails with one link and nothing else. I'm a fellow creative, pitch me like you'd pitch your creative director, it ain't hard sweetie.

Once the campaign has run its course, you can edit together a spiffy little case study like this one, and we can all watch it.

Ad agency: Pereira O'dell, San Francisco
Art Director: Chaz Whitworth
Copywriter: Neil Ramanan


Comments (1)

  • Laxpete's picture
    Laxpete (not verified)

    Just trying to watch the ads.

    Aug 10, 2013

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.