In a dizzying first person point of view, we run from schools, into shared sleeping halls, to parties, to falling into waters. It's like a long game of "the floor is lava", while people yell at us, stare at us, awkwardly look away when we play spin the bottle, laugh at us. It's quite nicely done, but in the end, it's not very clear what this has to do with gay and Lesbian rights. You do know that many of us grow up feeling exactly like this, non? This seems to be anti-bullying, more than anything else. I really like some of the surreal details, like the disapproving parents sitting in a kitchen where it rains, on a floor of mud.


It takes time to change society. Time for age-old convictions to be shaken and finally crumble. Time for deeply ingrained fears handed down through generations to sputter out and finally die. How many people have been ignored, rejected, ostracized from society, how many have died for being right before their time?
With the approach of the Pride Marches organized across France starting in June, Inter-LGBT wanted to send a strong reminder that human rights are not negotiable and that we will continue making headway in that direction.

Advertiser: Inter-LGBT – Lesbian, gay, bisexual and transgender inter-association Agency: TBWA\PARIS Advertiser managers: Aurore Foursy and Jérôme Beaugé, chairpeople, Amandine Miguel and Clémence Zamora-Cruz, spokespeople Project initiative: Sylvie Fondacci and Nicolas Rividi Agency managers: Anne Vincent, Laure Lagarde, Isabelle Dray, Christophe Moiroud Executive Creative directors: Benjamin Marchal and Faustin Claverie Creative director: Marianne Fonferrier Artistic director: Sébastien Skrzypczak Copywriter : Stéphane Kaczorowski CEO \Else : Maxime Boiron TV Producer: Évelyne Lebervet Production: Moonwalk Films Director: Ben Briand Producer: Alexis Bensa Production coordinator: Angelina Coisne Executive producer: Stéphane Floch Location manager: Julien Lebourg Editing: Night Shift – Philippe Joubert Sound: \ELSE Head of Sound and music : Olivier Lefebvre Music artistic director: Philippe Mineur Sound producer and director: Fabrice Pouvreau Sound designers: Fabrice Pouvreau, Anaïs Khout Original music by: Jean-Pierre Taïeb Released by: Cutting Edge

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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