In this oh-so-charming spot, a brother and sister visit Santa only to realize that the jolly old fat man might not fit down their chimney. In an act of both selfishness (they want the toys) and selflessness (they want him to be healthier) they stock up on fruits and vegetables and quinoa at their local Intermaché to make sure he slims down in time for the big night. And while their recipes might not be the most appetizing, their hearts are in the right place, and at the end of the spot, the sister who was so reticent to join her brother on Santa's lap has now strengthened her bond with him. Nope, I'm fine, I just have something in my eye is all. As if that wasn't enough, the song Henri Salvador’s "J’ai tant rêvé" ("I’ve dreamt so much") adds another layer of wistfulness as the lyrics come from the point of view as an adult looking back.
Pretty impressive for a supermarket chain, no? Beyond story telling, this spot came from some hard data, too. On Christmas Eve, 1.6 billion kids set out a glass of milk and a cookie for Santa. Might as well be giving him crack cocaine with all that sugar. Too bad the kids didn't know about Tim Ferriss and the 4-Hour Body. Santa would have been all sorted right quick.

Client Team:
Caroline Peuchoultres
Vincent Bronsard
Vincent Fievre
Véronique Legueult
Sandrine Bousque

Agency: Romance
Executive Creative Director: Alexander Hervé
Creatives: Frederick Lung and Philippe Pinel
Account Team: Christophe Lichtenstein, Marie-Laure Dangeon, Estelle Littaye
Strategic Planning: Romain Roux
TV Producers: Sophie Megrous, Sylvie Dumas

Production: Carnibird
Director: Katia Lewkowicz
Sound Production: THE

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Leave a comment