Auto auto auto. Germany has Auto Fever, and it's all due to the VDA Car Builders' Association motor show in town. I think IAA stands for International Auto Auto. ;) Scholz & Friends put words to what this feels like.

Client: VDA Car Builders' Association Agency: Scholz & Friends, Berlin Director : Peter Dietrich Creative Director: Michael Winterhagen Agency Executive Producer: Claudia Knipping Agency Producer: Mathis Rekowski

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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