Auto auto auto. Germany has Auto Fever, and it's all due to the VDA Car Builders' Association motor show in town. I think IAA stands for International Auto Auto. ;) Scholz & Friends put words to what this feels like.
Client: VDA Car Builders' Association
Agency: Scholz & Friends, Berlin
Director : Peter Dietrich
Creative Director: Michael Winterhagen
Agency Executive Producer: Claudia Knipping
Agency Producer: Mathis Rekowski