This spot , directed by Johnny Kelly of Nexus for Cole & Weber United & IOC, uses stop motion to animate hundreds of individual paper collages, each hand-cut and torn. In one continuous shot, we are taken on a journey as each Olympic symbol seamlessly segues into the other. Plus the flute music reminded me of the whistling in "Five Years Time" from Noah and the whale so now I'm humming that song. damn earring that one

Client: International Olympic Committee Agency: Cole & Weber United Title: Olympic Spirit ECD: Todd Grant ACD/CD: Scott Fero Sr CW: Jacob Baas CW: Greg Lane Executive Producer: Pete Anderson Production Company: Nexus Director: Johnny Kelly Executive Producers: Charlotte Bavasso & Christopher O’Reilly Producer: Christine Ponzevera Animation: Nexus Compositing: Nexus Music: Shugo Tokumaru

Comments (1)

  • bmtravis's picture

    That's a very creative ad. I really like how they incorporated many different parts of the Olympics and meshed them together with the animations. Plus, the music and colors portrayed a happy and exciting tone to draw in viewers. I feel like it brings a sense of unity to the Olympics, as well.

    Nov 08, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.