Hello COOL. Finally I see an execution using a motion sensitive screen that makes complete sense for the client, and is cool to boot. I'd be playing with this, but also the idea is really so simple one doesn't need to play with it to get the message. In the world of espionage nothing is what it seems. An umbrella is a gun, a pen is a microphone and those unassuming people around you might be informants. Red Tettemer created this for the International Spy Museum in Washington DC.

As pedestrians pass the unit, it detects their motion and transforms the clean-cut gentleman into three elaborate disguises: a longhaired drifter, an Indian woman and a well-aged senior citizen.

Chief Creative Officer: Steve Red Executive Creative Director: Todd Taylor Sr. Art Director: Todd Landaker Sr. Copywriter: Cindy Boyer Account Executive(s): Susan Fortin, Kelly Amatangelo Photographer/Designer: John Sterling Ruth

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.