Academy Sports + Outdoors: Fun Can't Lose (2025)
Academy Sports + Outdoors is planting a flag in the ground with the launch of Fun Can’t Lose, a new
Hello COOL. Finally I see an execution using a motion sensitive screen that makes complete sense for the client, and is cool to boot. I'd be playing with this, but also the idea is really so simple one doesn't need to play with it to get the message. In the world of espionage nothing is what it seems. An umbrella is a gun, a pen is a microphone and those unassuming people around you might be informants. Red Tettemer created this for the International Spy Museum in Washington DC.
As pedestrians pass the unit, it detects their motion and transforms the clean-cut gentleman into three elaborate disguises: a longhaired drifter, an Indian woman and a well-aged senior citizen.
Chief Creative Officer: Steve RedInternational spy museum poster disguises itself as you walk past it0 seconds of 0 secondsVolume 90%Press shift question mark to access a list of keyboard shortcutsKeyboard ShortcutsShortcuts Open/Close/ or ?Play/PauseSPACEIncrease Volume↑Decrease Volume↓Seek Forward→Seek Backward←Captions On/OffcFullscreen/Exit FullscreenfMute/UnmutemDecrease Caption Size-Increase Caption Size+ or =Seek %0-9
Executive Creative Director: Todd Taylor
Sr. Art Director: Todd Landaker
Sr. Copywriter: Cindy Boyer
Account Executive(s): Susan Fortin, Kelly Amatangelo
Photographer/Designer: John Sterling Ruth