The Irish Defense Forces are pretty bad ass and so is this simple concept: You've been training your whole life for this job. You just didn't know it. Rothco were the only Irish agency to win metal at Cannes Lions 2016, and they won a silver for this in the Creative Data category. Using precision data targeting they were able to raise the rate of suitable female applicants to the army by 65 percent in just three weeks. That's remarkable.

Client: Irish Defence Forces Agency: Rothco Agency Producer: Emma Ellis Art Director Ray Swan Copywriter Emma Sharkey Finished Art Gerry Cole Managing Director Richard Carr Account Director Katie Oslizlok Account Executive Ali Crowley Strategy Emer Howard & Emer Fitzgerald Digital Team Daniel Coss, Daire Lennon Social Amy Lyons Production Company: Rothco Director Ray Swan, Paul Power Producer Emma Ellis Animation: Darach McHugh Post Production Rothco Sound Mutiny

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.