This teaser trailer was for The Irish Defence Forces first-person shooter interactive video a stunt which occurred yesterday. Friday the 10th, 2017. And while this teaser suggested a game like the next Call of Duty this first of a kind stunt was "real." Going to the microsite allowed you to play the game A New Dawn, but also encouraged you to sign up for the Irish Defence Forces. While the real life aspect may be unique, this isn't the first time an armed forces has created an FPS. The U.S. Army first did it back in 2002, and have been bringing out new games more or less since 2015.
Client Irish Defence Forces Agency ROTHCO Agency Producer Karina Cotter & Margaret Levingstone Executive Creative Director Alan Kelly Copywriter Frances O’Rourke Creative Director Jonathon Cullen Finished Art Gerry Cole Account Director Katie Oslizlok Account Manager Aoife O’Shea Strategy Sarah Walsh Connection Strategy Catherine Halford Shaw & Emer Fitzgerald Digital Technical Director Daire Lennon Digital Designer Stephen Flynn 2D Graphics Darach McHugh Director Brian O’Malley Producer Gary Moore, Red Rage Post Production Picture Windmill Lane Post Production Supervisor Sarah O’Carroll Editor Philip Cullen Sound Mutiny Web Design & Development ROTHCO