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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (3)

  • junyr's picture

    "Piano Smackdown" the only good part of this spot... I think the ad would do much more if they showed a woman doing extraordinary things, such as lift a car off someone, etc. and finished with an extremely short voice over of the product and its new abilities.

    Dec 23, 2003
  • Dabitch's picture

    The smackdown totally saves the spot. And her perplexed look as she plays the piano (as If she never could before). It's like tampons! You can be a surgeoun, a great pianist and all, maybe even skydive and bungyjump! ;))

    Dec 23, 2003
  • James_Trickery's picture

    does hyped up british accent = camp these days? I must've missed a memo.

    Dec 26, 2003

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