Israel AIDS task force "Changing Minds" (2014) 3:00 (Israel)


Israel AIDS task force "Changing Minds" (2014) 3:00 (Israel)

What a really great way to help change the stigma of HIV. For World AIDS Day, Y&R Israel got all of the country's radio stations to change the lyrics to their jingles/bumpers/station ID to debunk myths about HIV for the entire day. Both local and national stations participated. They reached over 700,000 listeners. Nice idea.

Client: Israel Aids Task Force
Agency: Y&R Israel
Guy Bar - CEO & Chief Creative Officer
Deputy CEO – Yuval Vaingast
Dror Nachumi, Moshe Saikevich - Creative Director
Danielle Vogel - Art Director
Oren Bennaim - Copywriter
Moran Darzi - Account Supervisor
Halit Kraus - Account Manager
Shira Robas, Lirona Spivak, Rotem Gal – Producer

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