What a really great way to help change the stigma of HIV. For World AIDS Day, Y&R Israel got all of the country's radio stations to change the lyrics to their jingles/bumpers/station ID to debunk myths about HIV for the entire day. Both local and national stations participated. They reached over 700,000 listeners. Nice idea.
Client: Israel Aids Task Force Agency: Y&R Israel Guy Bar - CEO & Chief Creative Officer Deputy CEO – Yuval Vaingast Dror Nachumi, Moshe Saikevich - Creative Director Danielle Vogel - Art Director Oren Bennaim - Copywriter Moran Darzi - Account Supervisor Halit Kraus - Account Manager Shira Robas, Lirona Spivak, Rotem Gal – Producer