The geeky guy with the enormous glasses is reading Itech. I can't really tell if it's Itech or the giant glasses that give him the ability to see straight through calculators, computers and so on. I will have to get a subscription to find out, you see, Itech has all the answers.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.