Clever use of autocorrect here in a back and forth between guys. One explaining his nightly dalliance, with the autocorrect interpreting what really happened. As clever as the execution is, it's a bit flawed. The VO tells us it's up to us to intervene when it comes to sexual assault. But the texting back and forth has happened well after that .

Also the call to action feels like it's missing some teeth. After all of that it directs you to a website to sign a pledge, like it's the rape equivalent of the Prom Promise. I guess that's because that's exactly what it is.
I suppose you have to start somewhere.

It’s On Us, by the way, is a national campaign to end sexual assault on college campuses. It's also partnered with the Biden foundation, too. Joe himself was nice enough to tweet out the spot today for his followers. A partnership like this is great as it can really leverage a wider audience, not to mention hopefully those who are willing to donate much needed funds.

It's a bit ironic in that the former Vice President is sometimes referred to as Creepy Uncle Joe, for his seemingly unsavory antics, too.

AGENCY CREDITS Creative Agency: Mekanism Client: It’s On Us (a partner of the Biden Foundation) President/CEO: Jason Harris Founder/Executive Creative Director: Ian Kovalik Senior Copywriter: Bryan Davis, Tim Noble Art Director: Grace Hwang, Stefanie Gomez Director of Brand Management: Caroline Moncure Brand Manager: Lissa Pinkas PRODUCTION CREDITS Production Agency: Sister Executive Producer: Lee Scharfstein Producer: Jackie Backer Production Company: The Artery VFX Director: Vico Sharabani EP: Deborah Sullivan Producer: Lynzi Grant Lead Flame Artist: Asaf Yeger Flame Artist: Brendan O’Neil Audio: Sticky Audio Recording Studio: BAM Studios Engineer: Matt Sauro Assistant: Sidney Jones Coordinator: Nicole Schafer
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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