The new ad "Declaration of Delicious" introduces the Double Jack and a Million Burger Giveaway, and a really weird version of history. Now that David&Goliath have taken over the account, and taken it from Secret Weapon marketing where founder Dick Sittig brought the burger brand back to life after the E.coli outbreak in 1993, by creating and voicing its signature character, "Jack" no longer speaks. We miss Dick's voice.

Client: Jack in the Box Agency: David&Goliath Founder & Chairman: David Angelo Chief Creative Officer: Colin Jeffery Executive Creative Director: Ben Purcell Executive Creative Director:Steve Yee ACD / Art Director: Rob Casillas ACD / Copywriter: Courtney Pulver Art Director: Danny O'Connor Copywriter: Kurt Warner Jr. Art Director: Austin Ho Jr. Copywriter: Dan Hass Director of Broadcast Production: Paul Albenese Agency Executive Producer: Karen Jean Group Account Director: Michele Tebbe Account Supervisor: Denny Tran Account Executive: Katherine Chan Account Coordinator: Shannon Stucke Senior Project Manager: Lila Anton Project Manager: Mark Diaz Chief Digital Officer: Mike Geiger Director of Digital Delivery & Technology: Robert Boucher Digital Producer: Myles Scovill Associate Digital Producer: Nat Wilkes Senior Interactive Art Director: Steven Lau UX Lead: John Randall, IV Production Company: Caviar LA Director: Ruben Fleischer Director of Photography: Ken Seng Executive Producer: Jasper Thomlinson UPM/Executive Producer: Michael Sagol Line Producer: Richard Weager Head of Production: Kelly Bowen Production Company: Lucky 21 (Food/Tabletop) Tabletop Director: Tom Ryan Executive Producer: John Gilliland Line Producer: (Tabletop): Chelsea Nollner Sevadjian Editorial House: Spinach LA Editor: Isaac Chen (courtesy of Cut + Run/Los Angeles) Editor: Ben McCambridge (courtesy of Cut + Run/Los Angeles) Assistant Editor: Richard Gonzalez Producer: Jonathan Carpio Color: The Mill Colorist: Adam Scott Color Producer: Diane Valera Visual Effects: Fell VFX VFX Supervisor/Lead Flame Artist: Russell Fell Flame Artist: Ben Gibbs Flame Artist: Michael Do Flame Artist: Mark Larranaga VFX Executive Producer: Rachel Koch Mix Facility: Margarita Mix Santa Monica Sound Designer/Mixer: Nathan Dubin

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.