Jack in the box - Marry Bacon - (2012) :30 (USA)

OK, fess up, who here hasn't wanted to hear a priest say "You may now eat the bride"? C'mon.


StruckAxiom, a digital-forward creative agency based here and with offices in New York, LA, and Salt Lake City, today announced they have combined forces with Secret Weapon Marketing, creative agency of record for Jack in the Box, the San-Diego based restaurant chain, to create a “Marry Bacon” campaign promoting their new BLT Cheeseburger Combo. www.struckaxiom.com www.secretweapon.net

The overall campaign concept, created by Secret Weapon Marketing, features a guy who loves bacon so much that he marries it. Targeting young fast food lovers, the campaign launches with a StruckAxiom-created digital engagement at marrybacon.com.

Nick Fletcher, DVP of Marketing Communications for Jack in the Box, comments, "The Marry Bacon campaign is a great example of why we chose to work with StruckAxiom. We know our audience is digitally focused, and we wanted to create online engagements that amplify our traditional strategies. This campaign reflects their sophisticated and strategic approach in design, technology and planning.”

StruckAxiom, widely known for its work on DreamWork’s Shrek Forever After and PepsiCo’s Gatorade, won the Jack in the Box digital agency of record account on December 15, 2011.

STRUCKAXIOM CREDITS
Creative Director: Matt Anderson
Developer: Matt Austin
Developer: Eric Atwell
Interactive Designer: Josh Balleza
Interactive Producer: Hannah Carmody
IT Specialist: Jon Deal
Lead Developer: Max Folley
Junior Developer: David Gilvar
Senior Interactive Producer: Pati Goodell
U/X Designer: Nate Goss
Senior Account Manager: Stephen Grieco
Strategist/Account Director: John Gross
Quality Assurance Engineer: Brian Jolley
Associate Technical Director: Ryan Kee
Interactive Art Director: Mark Kellar
Developer: Amos Lanka
Interactive Art Director: Abe Levin
Interactive Designer: Adam Meyer
Developer: Thomas Mulloy

SECRET WEAPON CREDITS
Dick Sittig, Founder & Creative Director
Fiona Forsyth, Executive Producer
Leah Dieterich, Associate Creative Director
Reece Hoverkamp, Associate Creative Director
Brian Hallisey, Copywriter
Neil Desai, Art Director
Scott Myers, Copywriter
Janete Chun, Art Director
Joanne O'Brien, Group Account Director
Alexis Varian, Account Supervisor

JACK IN THE BOX CREDITS
Nick Fletcher, DVP of Marketing Communications
Andrea Shuff, Senior Manager Marketing Communications
Lauren Perley, Digital Communications Manager

TALENT:
Groom: Mark Saul

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