After watching the craft going into this poster - and a dab of Jack Daniels in he ink no less! - I desperately want one.

Forget the latest digital hype, some things are made with love the same way they were made so many years ago. Yee-Haw Industries made the letterpress poster art for the latest Jack Daniel's campaign, and here we get to peek into how they work. Arnold traveled to Knoxville, Tennessee to create a short, video that captured the pride that went into creating posters for the Jack Daniel’s "Independence" campaign.

The campaign also includes digital elements via an interactive Facebook app that lets Jack Daniel’s enthusiasts create and share their own posters, as well as download or buy the posters Arnold created.

Ka-ching. What? I told you I want one.

"As American As" Agency: Arnold Worldwide Client: Jack Daniel's Chief Creative Officer: Pete Favat Group Creative Director: Wade Devers Writer: Bryan Karr Art Director: Travis Robertson Producer: Billy Near Producer: Ben Ouellette Art Buyer: Andrea Ricker Business Affairs: Maria Rougvie Project Management: Lauren Butterworth Account Management: Paul Nelson, Nate Stewart, Shannon Coletti, Arden Clapp Production Company: Prettybird "Yee-Haw Poster Documentary" Agency: Arnold Worldwide Client: Jack Daniel's Chief Creative Officer: Pete Favat Group Creative Director: Wade Devers Art Director: Travis Robertson Writer: Bryan Karr Producer: Billy Near Producer: Ben Ouellette Art Buyer: Andrea Ricker Business Affairs: Maria Rougvie Project Management: Lauren Butterworth Account Management: Paul Nelson, Nate Stewart, Shannon Coletti, Arden Clapp Production Company: Paper Fortress Special thanks to Yee-Haw Industries.
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.