After watching the craft going into this poster - and a dab of Jack Daniels in he ink no less! - I desperately want one.
Forget the latest digital hype, some things are made with love the same way they were made so many years ago. Yee-Haw Industries made the letterpress poster art for the latest Jack Daniel's campaign, and here we get to peek into how they work. Arnold traveled to Knoxville, Tennessee to create a short, video that captured the pride that went into creating posters for the Jack Daniel’s "Independence" campaign.
The campaign also includes digital elements via an interactive Facebook app that lets Jack Daniel’s enthusiasts create and share their own posters, as well as download or buy the posters Arnold created.
Ka-ching. What? I told you I want one.