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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (1)

  • CaptainBOB's picture
    CaptainBOB

    I totally agree about the packaging. my best guess would be that Jack Daniels wasn't quite satisfied with just being the most recognized whiskey brand in the world. Why only sell to cowboys and Aerosmith fans when the could tap into the younger market as well? hence the softer look of "hard cola" -which will surely lead to world domination.

    Jun 24, 2003

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