This is Lynchburg, Tennessee. There are some amazing people who live there. I love how much it celebrates the town and not the drink. "If you can't get here, just look for one of our postcards. We send them all over. They look like this." Is a great way to showcase the product. Love it. So simple, so fun. Now if only they had done some content pieces around the people they introduced. I want to hear about the sheriff who keeps the ocunty dry and the guy who can lift the 500 pound barrel and the dude from Germany and the woman from Taiwan. All of them. They're amazing.

Client: Brown-Forman / Jack Daniel's Mark McCallum - Executive Vice President, and President, Jack Daniel's Brands Philip Epps - VP, Global Brand Director - Jack Daniel's Tennessee Whiskey Agency: Arnold Worldwide Global Chief Creative Officer: Jim Elliott Managing Partner ECD: Wade Devers Art Director: Chris Valencius Copywriters: Jonathan Graham and Greg Farley SVP Broadcast Producer: William Near Assistant Broadcast Producer: Alissa Feldbau Managing Director: Paul Nelson Senior Marketing Manager: Mallory Brannan VP, Brand Strategy Director: Vaughn Allen Senior Brand Strategist: Ellis Reavy EVP Director of Business Affairs: Anne Joynt Production Company: Radical Media LLC Director: Steve Miller Executive Producer: Gregg Carlesimo Producer: Laura Heflin Head of Production: Frank Dituri Editorial Company / VFX: Lost Planet & Black Hole Editor(s): Hank Corwin & Charlie Johnston Executive Producer: Krystn Wagenberg Producer: Casey Cayko Sound: Sound Lounge NYC Engineer: Tom Jucarone