Jack Daniel's Tennessee Whiskey celebrates its place in rock and roll history with the launch of a new global campaign called “Legend.” Using historic footage, actual concert flyers, ticket stubs, bathroom graffiti and the work of legendary rock photographer, Danny Clinch, the campaign will pay homage to the whiskey that was there. Frank Sinatra, Bad Brains, Joey Ramone, Freddie King and Mudhoney, among others, all paint a vivid picture of music history.

Credits List: Jack Daniel’s TV spot “Legend” Chief Creative Officer: Pete Favat Group Creative Director: Wade Devers Global Marketing Director: Carmen D'Ascendis Art Director: Travis Robertson Copywriter: Todd Mitchell Producer: William Near Assistant Producer: Alex Saevitz Business Affairs: Maria Rougvie Marketing Producers: Paul Nelson, Shannon Coletti, and Nate Stewart Production Company: Milkt Films Production Company Executive Producer: Lindha Narvaez Director: Danny Clinch Cinematographer: Vance Burberry Editorial Company: Lost Planet Editor: Max Koepke Colorist: Fergus McCall (The Mill) Sound Designer: Max Koepke & Rex Recker Music Recording: Artist: Yellowbird Sound Engineer: Rex Recker (Audio Engine) VFX: Tim Farrell (Black Hole)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Bmerri1's picture
    Bmerri1 (not verified)

    Who's the artist during the orange tinted scene at the :21 mark?

    Apr 25, 2013