The Jaffa Man goes in search of Jaffa Virgins across the UK to celebrate the cake's 85th birthday, and he may have to look for a wee while. Everyone knows Jaffa cakes.

McVitie’s Jaffa Cakes

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.