How do you know if a girl loves her diamond ring? Because she shows it to everyone. So now with JamesAllen.com you can design your own. This spot is accurate and funny, too.

Client: JamesAllen.com Agency: Internal Head of Creative: Amir Ariely, Google Industry Manager: Gil Efrati, Google Analytical lead: Maya Avni, Google Production lead: Yafit Lotan Production company: Mialma Production House Director: Yoram Ever-Hadani DOP: Lael Utnik Producers: Liora York, Maya Ben-Moshe Editor: Boaz Mann Sound design: Yossi Rabinovich Post: Tamir Weiss

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.