There are legendary stories about John Jameson and the passion he had for his great tasting whiskey. He'd do anything to save his whiskey, even if it meant drowning the city. OK, maybe that's a tall tale, everyone knows not to mix whiskey with water.

ad agency: TBWA\Chiat\Day New York
Director: Noam Murro

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.