TEAK Zips Up Another Project For JanSport
In the same way that legions count on JanSport backpacks to haul their possessions through life, the bag giants have come to rely on digital studio TEAK to portray their highly regarded brand image. First, TEAK delivered the Skip Yowell Story - an award-winning documentary on company founder Skip Yowell. Now, building on the success of a previous JanSport microsite and brand video, TEAK has teamed up with Creature Seattle to shoot, produce, and edit another lively brand video showing off the utility and style of the iconic backpacks.
The video - set to the upbeat tune of JanSport's 2009 Battle of the Bands winner, The Broaderick, and shot by Director Patrick Trefz - is a vibrant, often multiscreened montage of Seattle's parks, restaurants, dance parties, concerts, and arts scene. Trefz shot the video on Canon 5D, Panasonic HVX and Super 16 cameras on location in one week before returning the footage to TEAK's studio, where Editor Ken Ackerman crafted the video story showcasing JanSport's ongoing prominence in youth culture.
"There are few brands with an ability to establish youth appeal over the course of multiple generations, but JanSport has managed to do just that, constantly finding ways to refresh their image and stay relevant," noted TEAK Founder and EP Greg Martinez. "The fact that such a respected company keeps returning to TEAK reinforces our studio's unmatched ability to produce content that is creative, professional and finely tuned to a client's vision."